Competition is healthy. It means there is a market for the good or service you are selling. If there is no competition, you’re in unchartered waters & you have a greater risk of failure if you haven’t done your homework. Direct completion can be cut-throat. You are in this game [...]

Your USP must be short enough to convey into no more than 30 seconds. Alot of guru’s call this your elevator pitch. If someone in an elevator asked you what you do, you need to be able to convey your marketing message to them before the elevator stops. Below, are [...]