Your USP must be short enough to convey into no more than 30 seconds. Alot of guru’s call this your elevator pitch. If someone in an elevator asked you what you do, you need to be able to convey your marketing message to them before the elevator stops. Below, are [...]

I decided to write my first blog post on something that is fundamental to every business, but very often the time isn’t taken to get it perfect. I’m talking about your “Unique Selling Proposition” (USP).  Your USP is a precise statement (often fine tuned over the life of your business) of why your company [...]