For you to make sure that your customers will think that they are getting a lot from your product or service, use the following words or phrases –
• Order (in the business)
• Control
• Be in control automatically
• Order that reflects your personal wishes
• No more chaos
• Never tolerate disorder again
There is only one word that will effectively remind most entrepreneurs about their business, and that word is chaos.
Every big boss in any company should be able to deal with a certain amount of disorganization within the organization, and should have the patience to tolerate it. However, entrepreneurs are different form senior executives – they simply can not tolerate and deal with the slightest form of disorganization.
When entrepreneurs attempt to deal with any form of chaos, they usually end up as victims of their own management style. They tend to feel very exhausted and energy drained whenever they try to wear the manager’s hat even for just a day. Being in charge, for some reason, wears them down that is why they would do anything in order to avoid any activity that is related to overcoming a slight disorder in the business. entrepreneurs are well aware of this personal weakness, so they know that if they accept the challenge, they will really be exhausted.
The need that Entrepreneurs have for order is also the need for proof that their lives are not being wasted by something unimportant and irrelevant. But because they are very much afraid of the challenges associated with their personal-intervention management style, they would rather get control of the business in a different way – automatically.
They think that business problems are directly attributed to the people behind the business – to themselves and their employees – that is why most entrepreneurs make sense of their business problems and failures by associating it to human factors. Since being in business is a greatly personal experience for them, it is no surprise that successes and drawbacks are almost always seen as the result of human performance (or error). Entrepreneurs do not care about external forces such as market dynamics or other academic explanations and theories. For them, a problem exists and persists because of people, and only people can solve them. No further questions asked.
Ironically, although they see every problem as something that is brought about by human factor and nothing else, most entrepreneurs do not fancy the idea of changing themselves. They could always assign tasks to other people, but never to them. Why? Because entrepreneurs want their business to be reflections of themselves, of their personal identities. That is why they do not want to take the blame.
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