Ian Mackenzie's Business Blog – Australia

I decided to write my first blog post on something that is fundamental to every business, but very often the time isn’t taken to get it perfect.

I’m talking about your “Unique Selling Proposition” (USP).  Your USP is a precise statement (often fine tuned over the life of your business) of why your company is greater value to the client, more than any other retailer or service provider.

It should answer the following question…

“Why should I do business with you VERSUS any or all of your competitors?”

One of the very best & most successful USP’s of all time is that of Domino’s Pizza. “Fresh, hot pizza delivered in 30 minutes or less. Guaranteed.”

Very simple, very effective.  Very important point, don’t over complicate your USP.  You can dominate your market by finding the “opportunity gap” and going for it! 

Think about why your clients come to you, whats missing in your industry, what your doing that most arent.  Don’t just have your USP in your head, put it in writing, keep it simple, and don’t waste a single word.

Still struggling writing your first USP?

• Price – Are you the cheapest?  Will you beat competitors prices?
• Operating Hours – Open 24/7? 7 days a week?
• Niche – Really niched in your products or the service you provide?
• Quality – Do you only offer the high end brands?

Remember, your USP is vitally important to your business and will become a great marketing tool with advertising and when promoting your business to other.

This entry was posted on Sunday, April 5th, 2009 at 2:33 am and is filed under Business Fundamentals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.